WilsonArt Commercial

About the project

SOPHORIA worked on a commercial for WilsonArt a few years ago. It was such a fantastic project and we had a lot of creative freedom.

Basically the brief was simple “We need to show off the Kitchen Counter.” So SOPHORIA did what we do best and got right down to designing and creating a storyboard and production pipeline to show off the counter.

The idea was to have two cool Hot Rods that raced along the counter and at the end of the counter one of them goes up a ramp and lands in the sink. On the way they would navigate through obstacles on the counter and spin around a jar of cookies! The production took a lot of planning and you can watch the behind the scenes HERE.

We built the scene in 3DS Max and animated some of the shots in Maya. Rendered in Vray.

Other Work